Correct, and building higher visibility for websites
means paying attention to each page because Google looks
at each page in its quest to deliver the best, most relevant
search results, to every query.
Website designers and developers, like local Grand Rapids
company Pegasus Ventures Michigan, help clients gain
visibility
with one main idea for each page. One main idea packs a
bigger punch to drive the attention for that webpage and,
by extension, the entire website. Best practices in
website design and development for the small business owner
means each service, or even each product where possible,
gets its own page.
Many if not most search queries
not specific to the company name result in visitors landing
inside the website rather on the home page. Building
pages with plenty of content helps Google direct visitors
to specific pages in a website, especially when a customer
searches for a product or service rather than by company
name.
The more pages, when designed with one main idea per web page, fits in with with what Google tells website developers. Pages with one main idea tend to require webmasters and small business owners to really think more about content. A couple of sentences on one page ends up looking silly, right? How about that big list of everything a small business offers? One page for one product, service or idea forces the web design and developement team to put more information in front of site visitors on each page making it more likely Google delivers traffic to directly to a specific webpage, and by extension the website, itself.