When it comes to the public face of any business a strong connection with Google matters; this importance will only grow in the coming years. As Google advances small business owners who value their search placement benefit keeping pace.
Too many small business owners fail to verify their domain name with Google. Verification confirms ownership of a website telling Google who speaks for that business and giving the world's largest search engine a direct means of communicating with small business owner; best of all Google doesn't spam.
Google verifies websites with a telephone call or by mailing a post card to a business already known to Google yet, so far, unverified.
It's simple. A business confirms verification by entering a code given by telephone or sent in the mail on a postcard.
Verification opens opportunities to access most Google services from one place; and many of these services cost nothing. One platform saves time, makes life that much easier and, frankly, positions small business owners ahead of competitors who’ve got little or no real relationship with Google.